Concept and Branding

.    Create a list of all users that may visit your site (not from the WWW but those you’d invite).

                        -Local Retailors

                        -Bar owners

                        -Restaurant Owners

                        -Potential and current models

                        -Art Directors

                        -Photo editors

                        -Photographers I would want to assist (Assistant Work)

.    What will each of those users want to see in order to enjoy their visit to your site?

                    -Local Retailors- A product section that shows well designed photographs that clearly display products, not just “pretty” pictures.

                    -Bar owners-  An architecture section that’s shows both interior and exterior.  A portrait section that displays environmental portraiture.

                    -Restaurant Owners-  An architecture section that’s shows both interior and exterior.  A portrait section that displays environmental portraiture.

                    -Potential and current models-  No images that are unappealing or unattractive (not that these should be included in any type of portfolio) 

                    -Art Directors- Easy to look at. Not cluttered.  A good clean contact page with information easily displayed.  An email box as well as email address shown.

                    -Photo editors-  A good range of topics covered (Portrait, Travel, Architecture, Corporate, Product).

                    -Photographers I would want to assist (Assistant Work)- A good range of topics covered (Portrait, Travel, Architecture, Corporate, Product). Creative and clean layout design

        -All visitors to site will want a simple clean layout that brings focus to photography.  The site must be easy to navigate through with clear decription on where they are in the site, what portfolio they are currently looking at, as well as easy to navigate portfolio galleries.  Be able to jump to what ever photograph catches their eyes with ease.

.    Name your intended audience (the person(s) you need to persuade.)

Target audiences are business owners who are in need of photographs.  Magazine photo “decision makers” who would either contact me directly with work or will relay my website to someone who would.

.    Describe what you need to inform and persuade them of:

                        Promote my: Photography

                        Goals of the site are:  Current photographic works that are organized and displayed in an way which draws attention to the photography, not the website itself.

                        My ultimate message/philosophy (about who you are):   Creative up-and-coming photographer that can shoot just about anything. 

                        What is the story you are telling?  The story I am telling is:  I am a photographer with a background in traditional arts (painting, drawing) and music.  This helps me see things in a way that most other people do not.  Composing is not just to make a “pretty” photo, but to make a photograph mean far more than just a thousand words.

.    Write a 200 word concept statement based on the user, your persuasion, navigation and the assets.

.    List the assets you need to persuade the user: Which 7 (minimum) projects? scans of what?, photos of what objects? images from what computer graphics program? what descriptive text? list them.

CrazyMeTriptic

Cups_1

Cups_2

DJLights_1

DJLights_2

FourthofJulyOceanShores

FourthofJulyOceanShores7

LookAtMe

MechanizedFashion

Mike4

PumpkinHeadV1

SavoryHues

SkateBW

.    For the purpose of structuring your website portfolio pages, list the categories of work you will show. (for a Photographer, for example, it may be portrait, product, sports photography categories).

Portrait

Conceptual

Architecture

Product

Film/Alternative Process

Concept Statement:

My website will be a photographic portfolio that displays only my best images.  The audiences I wish to target are (and certainly not limited to) local retailors, bar owners, restaurant owners, potential and current models, art directors, photo editors and photographers I wish to associate with and/or assist for.   Retailors want to see sections that display architectural photographs, images that clearly are selling a product and even on location portraits.  Bar and restaurant owners will want to see categories that show architectural studies, location portraits, beverage and food shots.  Current and potential models want to see images that are flattering and never just “ok”.  They must make the viewer go “Wow!”  Art directors, photo editors and other photographers want to see a simple and sleek website that does not distract from the imagery but instead compliments images.  Good layout to show layout and image choice skills.  A good range of work will also please these audiences.  The site must be easy to navigate through with clear description on where they are in the site, what portfolio they are currently looking at, as well as easy to navigate portfolio galleries.  Be able to jump to what ever photograph catches their eyes with ease.   My ultimate message is to display that I am a creative up-and-coming photographer who displays skill sets from other arts.